Domino's Delivers Pizzas in Self-Driving Ford Fusion Hybrid This Month in Michigan

Our neighbors to the south always get to have all the fun! Random Domino's customers in Ann Arbor will be getting their pizza delivered in a very unusual way this September—in a driverless Ford Fusion Hybrid.

Of course, Pinconning isn't being left out on purpose. Ann Arbor was chosen for this pilot program because it is where Ford has been researching and developing its autonomous fleet with the help of U-M. In this experiment, however, it's not the machine-intelligence technology that's under scrutiny.

"The majority of our questions are about the last 50 feet of the delivery experience," said Russell Weiner, president of Domino's USA. "For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer's experience is different if the car is parked in the driveway versus next to the curb."

Once the user-experience is worked out, Ford may start manufacturing self-driving delivery vehicles for companies like Domino's. We may see them in action as early as 2021—the year Ford says it will have a driverless ride-hailing service ready.

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